10: Carolee Whipple (Ecolawn-Heber/Midway)

June 15, 2020
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Today's episode with Carolee Whipple of Ecolawn of Heber/Midway is a rather special one for a few different reasons. This is our second interview in a row featuring a woman entrepreneur, which we're excited about. Unlike the seasoned veterans of entrepreneurship we've talked to in the past, Carolee is an entrepreneurial newbie, just a few months into owning her first business, which gives her a unique perspective. And lastly, Carolee happens to be Ete's sister.

Carolee started out in a cushy corporate job in New Jersey. After a decade of working without much enthusiasm in insurance, purely for a paycheck, she hoped to find more fulfillment when she began transitioning into substance abuse counseling. She found that she did feel better having a job that truly made a difference in peoples' lives. In 2017, she moved out to the Heber Valley where she continued her counseling training and simultaneously started working for Ete's lawn fertilization business. In what seems like a truly odd conclusion, Carolee was surprised to find that she seemed to derive the most meaning and the most joy from her work with the lawn company, which just goes to show that life is rarely what we expect and that what we really want can sometimes be found in the strangest places.

In the fall of 2019, she bought the Heber-Midway with her husband, expanded her business despite the Covid pandemic, and has fallen in love with entrepreneurship. Although her business-ownership tenure has been rather short, you'll be impressed with the wisdom she's already culled and the insights she has to offer.


The most amazing quote I've ever heard. You can't get better than this. Keep going with it.

- Enzo Whipple

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